Barry and Dean, two friends of mine in my national mastermind group used this headline for a new ebook they're working on.
Why? Well, what do you think might be the reason?
I have no doubt that it caught your attention because it's interesting, intriguing, and you wanted to know more, right?
That's why they used it.
I'll also tell you right now that this article has nothing to do with mice, priests or chainsaws. It was simply used to grab your attention.
I'll let you in on a secret. And this is a VERY important secret to success in almost any business, not just eBay.
Everyone wants to be entertained.
Sounds simple, doesn't it. But how many businesses accomplish that? How many eBay sellers accomplish that? A handful, a smattering, a modicum, a smidgen, well you get the idea. Very very few.
Are you boring?
Let me be more specific. Do you come across to your customers as boring? In your listing descriptions, in your emails, in the blurb on your website? Honestly, is it likely to send them to sleep? The majority are like that.
Let me restate something that can make you very wealthy: people want to be entertained. They wanna have fun. They're desperate for some diversion from their dull, boring, uneventful, desperate lives. Really.
If you're the kind of person who has a lot of fun on a daily basis, bouncing out of bed in the morning, ready and eager for the new day, then I hate to burst your bubble but you're in the minority. Personally, I'm a very positive person but like most people I still get down from time to time, and occasionally I'm under a lot of stress and pressure with deadlines and commitments. I suspect you can relate to that.
I count myself very fortunate by comparison to many people I come across. Their daily routine consists of activities like commuting for 2 hours each way in standstill traffic, scrubbing the bathroom sink, watching 3 different ‘let's makeover a house' type shows on TV, etc.
Can you start to understand why people want to be entertained?
From now on I want you to keep this in mind with everything you do to promote your eBay business. Aim to grab the attention of potential buyers, and then keep them entertained with interesting stories, anecdotes, examples, and anything else that injects an interesting personality that prevents your message from being boring. Being boring is a sin! Write that down!
Think about what prompts most buying decisions offline, in a store or other environment. Isn't it that we like the person who we're dealing with? They took an interest in helping us, and subconsciously they kept our attention by being fun to be around. The same is true online, including eBay. Inject personality, character and fun in everything you can. Don't try and be a comedian, the best advice I can give is to just make it a slight exaggeration of who you really are.
Incidentally, I highly recommend you take a look at Dean's blog, he's the guy I mentioned to you earlier that came up with the headline to this article. He does a good job at grabbing and keeping your attention.
Why? Well, what do you think might be the reason?
I have no doubt that it caught your attention because it's interesting, intriguing, and you wanted to know more, right?
That's why they used it.
I'll also tell you right now that this article has nothing to do with mice, priests or chainsaws. It was simply used to grab your attention.
I'll let you in on a secret. And this is a VERY important secret to success in almost any business, not just eBay.
Everyone wants to be entertained.
Sounds simple, doesn't it. But how many businesses accomplish that? How many eBay sellers accomplish that? A handful, a smattering, a modicum, a smidgen, well you get the idea. Very very few.
Are you boring?
Let me be more specific. Do you come across to your customers as boring? In your listing descriptions, in your emails, in the blurb on your website? Honestly, is it likely to send them to sleep? The majority are like that.
Let me restate something that can make you very wealthy: people want to be entertained. They wanna have fun. They're desperate for some diversion from their dull, boring, uneventful, desperate lives. Really.
If you're the kind of person who has a lot of fun on a daily basis, bouncing out of bed in the morning, ready and eager for the new day, then I hate to burst your bubble but you're in the minority. Personally, I'm a very positive person but like most people I still get down from time to time, and occasionally I'm under a lot of stress and pressure with deadlines and commitments. I suspect you can relate to that.
I count myself very fortunate by comparison to many people I come across. Their daily routine consists of activities like commuting for 2 hours each way in standstill traffic, scrubbing the bathroom sink, watching 3 different ‘let's makeover a house' type shows on TV, etc.
Can you start to understand why people want to be entertained?
From now on I want you to keep this in mind with everything you do to promote your eBay business. Aim to grab the attention of potential buyers, and then keep them entertained with interesting stories, anecdotes, examples, and anything else that injects an interesting personality that prevents your message from being boring. Being boring is a sin! Write that down!
Think about what prompts most buying decisions offline, in a store or other environment. Isn't it that we like the person who we're dealing with? They took an interest in helping us, and subconsciously they kept our attention by being fun to be around. The same is true online, including eBay. Inject personality, character and fun in everything you can. Don't try and be a comedian, the best advice I can give is to just make it a slight exaggeration of who you really are.
Incidentally, I highly recommend you take a look at Dean's blog, he's the guy I mentioned to you earlier that came up with the headline to this article. He does a good job at grabbing and keeping your attention.
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