No Listing Fees For September -- What's the Scoop?

Wednesday, March 5, 2014

On August 29th, eBay announced that there would be no listing (insertion) fees for the entire month of September. Why have they done this and is it a good deal? If you just read the article about data and looked at the ‘number of users' chart, you'll have realized that September is on average the quietist month of the year, so an initiative like this to drive more sales is a good thing.
Before you get too excited, as with all offers from big companies, there's some small print to be aware of. Note that your starting price needs to be $9.99 or less, and you MUST buy at least a gallery upgrade at a cost of 35 cents. There are some exclusions, such as all eBay motors listings (which are popular year round).
So what's the bottom line with this promotion? Is it a good deal? Well, you'll probably save some money but it's not as exciting as eBay want you to believe. The regular listing fee for an auction that starts at 99 cents is just 20 cents. If you don't normally use the gallery upgrade for 35 cents, you'll actually be paying 15 cents more than you usually do!
If you normally use the gallery upgrade (you should), then you'll just be saving the 20 cent insertion cost on each listing. Realistically, it's a token gesture from eBay to help boost overall sales - for you and I it's not going to make much difference. It's a bit like saying the price of gas is going down by 5 cents for a few weeks, you probably wouldn't notice the difference if no one had told you.

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