Do you have an e-commerce website and are wondering why not as many
people are buying as you would like? It might be an issue of confidence.
The aim of this article is to give you some information on how to make
customers comfortable to buy on your website.
When people are browsing the internet to look for something to buy they have different concerns to high street shoppers. When you are in a shop you can touch and feel the object you are buying and then take it away with you after you pay. When you order on the internet you can’t ever be sure your product will be delivered and if it is how do they know it is exactly what they want.
Internet shoppers also want to know that their information will be secure and that you are not going to sell their personal details on to spammers and other unsavoury website. Also what about if they get the product and it doesn’t work, can they get a refund? How do they find out more information? What are your delivery policies and what shipping options do they have?
As the website owner it is your responsibility to make sure your potential customers have all their questions answered before they make the purchase. Below is a list of the main things to do to help your potential customers:
1. Offer a Risk Free Refund. Make it clear to people on your site that they can get a full refund for any reason within a certain time period. This will make them more confident that if there is something wrong with their product they can get their money back.
2. Have a Contact Page. A lot of customers feel much more comfortable if they can see a telephone number and address on your website. Include these details on your contact page and make sure it is easy to find. This will help to make people think you have nothing to hide and so increase confidence.
3. Include a Page on Delivery. Make sure you put all the information about delivery on one page. You should then ensure this page is easily accessed from every page on your website. There is nothing more frustrating for a potential customer then not being able to find out how long it will take for their product to be delivered.
4. Write Information on your Products. Many people who are looking to buy on the internet may not be completely sure what they want to buy. It is important that you give them good information on your products which might help them to make up their minds. Point out the benefits of each of your products and give some facts. People will also trust you more if they think you are giving them information that will help them.
5. Give Privacy and Security Information. Make sure you clients are aware of the security on your site and what you have in place to stop their details being stolen. It is also a good idea to give people information on your privacy policy. They need to know you are not going to sell their personal details to others.
The basic idea is that you need to make sure your customers are as informed as possible. The more they know the more confident they will be with you and what you are offering.
When people are browsing the internet to look for something to buy they have different concerns to high street shoppers. When you are in a shop you can touch and feel the object you are buying and then take it away with you after you pay. When you order on the internet you can’t ever be sure your product will be delivered and if it is how do they know it is exactly what they want.
Internet shoppers also want to know that their information will be secure and that you are not going to sell their personal details on to spammers and other unsavoury website. Also what about if they get the product and it doesn’t work, can they get a refund? How do they find out more information? What are your delivery policies and what shipping options do they have?
As the website owner it is your responsibility to make sure your potential customers have all their questions answered before they make the purchase. Below is a list of the main things to do to help your potential customers:
1. Offer a Risk Free Refund. Make it clear to people on your site that they can get a full refund for any reason within a certain time period. This will make them more confident that if there is something wrong with their product they can get their money back.
2. Have a Contact Page. A lot of customers feel much more comfortable if they can see a telephone number and address on your website. Include these details on your contact page and make sure it is easy to find. This will help to make people think you have nothing to hide and so increase confidence.
3. Include a Page on Delivery. Make sure you put all the information about delivery on one page. You should then ensure this page is easily accessed from every page on your website. There is nothing more frustrating for a potential customer then not being able to find out how long it will take for their product to be delivered.
4. Write Information on your Products. Many people who are looking to buy on the internet may not be completely sure what they want to buy. It is important that you give them good information on your products which might help them to make up their minds. Point out the benefits of each of your products and give some facts. People will also trust you more if they think you are giving them information that will help them.
5. Give Privacy and Security Information. Make sure you clients are aware of the security on your site and what you have in place to stop their details being stolen. It is also a good idea to give people information on your privacy policy. They need to know you are not going to sell their personal details to others.
The basic idea is that you need to make sure your customers are as informed as possible. The more they know the more confident they will be with you and what you are offering.
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